About Us

We believe in a world where you have complete freedom to be yourself, without judgment. To experiment. To express yourself. So, we make sure everyone has an equal chance to discover all the amazing things they’re capable of – no matter who they are. We strive to provide irresistible value to you by ensuring that every product is aptly priced and in vogue. We exist to give you the confidence to be whoever you want to be.

What Do We Do?

SOHI fashion jewelry is one of the fastest growing jewelry brands, having a huge range of collections in ethnic and western jewelry, all at the best prices. The collections include earrings (classic jhumkas, chandbalis, hoop earrings, studs, ..), necklaces, pendants, rings, toe rings, jewelry sets, maangtikkas, anklets, hair bands, scrunchies, and hairpins.

Our Mission

Our mission is to create and curate unforgettable designs that are inspired by the modern woman. Combining the latest trends, our collection is a true celebration of the impeccable craftsmanship behind all our timeless designs.